Evidence-Based Management in SEO
Evidence-Based Management in SEO is all about improving value delivery under conditions of uncertainty.
Here are the slides I used in my last 2 SEO talks I’ve held.
SEO is more than just audits, technical fixes, and content tweaks—it’s about making informed decisions that drive real business impact. This presentation I’ve held at SEO meetups in Amsterdam and Utrecht explores how Evidence-Based Management (EBM) can transform your approach to SEO, helping you move beyond tactics and into strategic value creation.
In this talk you’ll learn how to
✅ Identify and prioritize SEO opportunities using structured decision-making.
✅ Apply EBM principles to measure, improve, and improve SEO performance.
✅ Use frameworks like Pareto analysis, burn-up charts, and time-to-market KPIs to drive sustainable growth.
✅ Navigate organizational challenges and improve SEO execution with agile methodologies.
Whether you’re an in-house SEO lead, consultant, or product owner, this talk will provide you with practical tools to improve SEO business value and organizational capacity— which will ensure your work delivers measurable impact.
A shout-out to
– A thank you to Baptiste who invited me to speak at the Amsterdam SEO meetup.
– Elevate Digital that allowed me to speak at their meetup.
– Jeroen and the SEO Brein community I’m part of.