A follow-up to “Introducing the Query Fan-Out Session“ The research question that seemed obvious After publishing my research on Query Fan-Out Sessions, I was thinking: “Could IP addresses help detect when two unrelated queries accidentally get bundled together?” The intuition makes sense. If a temporal bundle contains requests from multiple IP addresses, perhaps that indicates…

The problem with how we measure LLM traffic today As an SEO consultant, I’m increasingly asked to do GEO (Generative Engine Optimization). To my disdain, I see a lot of hype from SaaS builders trying to sell prompt-based LLM monitoring that is not helpful to marketers. Let me explain why. The current approach to “AI…