Categorie: Research

  • Why IP Addresses Don’t Help Detect Query Fan-Out Sessions in server logs

    A follow-up to “Introducing the Query Fan-Out Session“ The research question that seemed obvious After publishing my research on Query Fan-Out Sessions, I was thinking: “Could IP addresses help detect when two unrelated queries accidentally get bundled together?” The intuition makes sense. If a temporal bundle contains requests from multiple IP addresses, perhaps that indicates…

  • The Query Fan-Out Session: Server-side Query Fan-Out Tracking

    The problem with how we measure LLM traffic today As an SEO consultant, I’m increasingly asked to do GEO (Generative Engine Optimization). To my disdain, I see a lot of hype from SaaS builders trying to sell prompt-based LLM monitoring that is not helpful to marketers. Let me explain why. The current approach to “AI…